皇家加勒比游轮船务（中国）有限公司

Great vacations begin with great employees

JOB OPPORTUNITIES

Title : Creative Video Producer

Launch date : 2021.08.04

Department : Marketing

Salary : 面谈

Location : 上海

Recruitment type : Permanent

Send to E-mail : hrchina@rcclapac.com

Essential Duties and Responsibilities :

JUSTIFICATION:
Creative team to further enhance in-house capabilities with a new hire that will be responsible for producing videos, with an objective to elevate overall brand-level communication and bring more immersive product experience to life through video. Key considerations are as follows:

1. Follow and capture media consumption trends:
- Chinese consumers increasingly spend time viewing and interacting with a wide variety of video content and video formats, (inc. short video, multi-media format, animation etc.)

2. Better satisfy our business needs:
-To deliver the impact we need for introducing WN to China, we anticipate to leverage more high quality video assets than normal. In the future, other ships, ROW, Shorex and other relevant topics will need video creative.

3. Build brand familiarity and preference:
With a variety of rich media & video formats, we will able to create more attractive PGC contents for viewing and sharing on social media, encourage UGC generation, and further extend WOM throughout digital/social media.

4. Cost saving vs. outsourcing all video content:
The video outsourcing cost will be reduced by hiring an inhouse video producer (pls see separate excel sheet).
We expect he/she can contribute in following multimedia/video production (not all video assets will be produced in house, certain types of video content will still need to be outsourced):
- Ship/feature product driven videos
- Brand video/TVC adaptation
- Media video formatting
- Marketing confidence campaign short videos
- RCL internal videos
- Festival greeting videos
- Promotion/E-commerce driven videos
- Trade Marketing video adaptations
- Shorex video editing
- ROW video editing
- Healthy & protocol video edit
- Tik Tok/short videos

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KEY RESPONSIBILITIES:
As key member of the creative team, he/she will be responsible for the digital idea output and execution of various types of multimedia/video production. He/she will work collaboratively with Senior Creative Manager to build brand image and help the business grow across all channels, and lead the projects independently with cross function to ensure deliverables completed on time, within budget, and according to brief.

• Ability to translate brand and product concepts to video and generate new ideas for storytelling
• Effective and efficient multi-media/video creative production and localization with full alignment with RCL brand guideline and business needs
• Writing and presenting storyboards, video ideas and approaches to execution in different channels including but not limited to website, social platform, media exposures, trade channels and offline events.(concept to completion)
• Must have the abilities to manage time productively and complete assignments as requested.
• Responsible for assembling the final products as a sequence consisting of shots from the raw camera footage, dialogue and sound effects. Ensure post-production/editing produces high quality final product.
• Work closely with line manager and other teams to capture the right look and feel (and tonality) desired for multimedia communication.
• Global multi-media resources/assets management and allocation in China region
• Collaborating and contributing to the overall creative process as member of creative team

Qualifications:

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QUALIFICATIONS:
• Bachelor’s degree in advertising, multi-media, Video Producing or related major
• Strong working knowledge of Microsoft Office, Premiere/Final Cut, After Effects, Photoshop or other creative software
• Minimum of 5 years multimedia producer experience in production studio, 4A, media creative agency, fashion magazine or relative.
• Familiar with production procedure of video shooting and video editing in fashion/tourism field
• Good communication skill. Project management experience is preferred.
• Good English communication, reading and writing skill is a plus
• Rich imagination, understanding for digital assets requirement as well as good sense of arts
• Team worker, diligent, proactive, able to complete multiple assignments within tight deadlines

Knowledge and Skills:

Send to E-mail : hrchina@rcclapac.com